Design an ad pacing system

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Advertisers set a budget for a campaign over a period. Design the system that paces delivery so the budget is spent smoothly over that period instead of running out in the first hours. Cover how spend is tracked in near real time, how the serving path decides whether to show an ad from a campaign, how pacing adapts to traffic patterns, and how you avoid overspending when counts lag.

NetflixSystem designLast asked Apr 2026
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